You Know It’s a Placebo. So Why Does It Still Work?

As researchers try to make sense of “open-label” placebos—fake drugs that proudly announce their fakeness—the mysterious effect is starting to show up beyond the world of medicine.

You Know It’s a Placebo. So Why Does It Still Work?
As researchers try to make sense of “open-label” placebos—fake drugs that proudly announce their fakeness—the mysterious effect is starting to show up beyond the world of medicine.
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